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~person:"Seo, Yuri"
~subject:"Sportmarketing"
~subject:"United States"
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Seo, Yuri
Kim, Yongjae
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Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Electronic sports : a new marketing landscape of the experience economy
Seo, Yuri
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1542-1560
Persistent link: https://www.econbiz.de/10010230076
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2
Play as co-created narrative in computer game consumption : the hero's journey in Warcraft III
Buchanan-Oliver, Margo
;
Seo, Yuri
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 423-431
Persistent link: https://www.econbiz.de/10009690934
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