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~person:"Septianto, Felix"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Government document"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Service quality
Social web
Consumer behaviour
59
Konsumentenverhalten
59
Emotion
27
Advertising
19
Advertising effects
18
Werbewirkung
18
Werbung
16
Brand management
11
Luxury goods
10
Luxusgüter
10
Ethics
7
Ethik
7
Markenimage
7
Construal level
6
Personality psychology
6
Persönlichkeitspsychologie
6
Business ethics
5
Experiment
5
Internet marketing
5
Online-Marketing
5
Satisfaction
5
Social Web
5
Unternehmensethik
5
Zufriedenheit
5
Art infusion
4
Beziehungsmarketing
4
Brand
4
Cognition
4
Kognition
4
Luxury
4
Markenartikel
4
Mixed emotions
4
Psychology of advertising
4
Relationship marketing
4
Viral marketing
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Virales Marketing
4
Werbepsychologie
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Septianto, Felix
Han, Heesup
55
Loureiro, Sandra Maria Correia
39
Phau, Ian
33
Hollebeek, Linda D.
31
Mattila, Anna S.
30
Diamantopoulos, Adamantios
28
Ko, Eunju
27
Prentice, Catherine
26
Bang, Nguyen
25
Filieri, Raffaele
25
Sarkar, Abhigyan
24
Jang, Soocheong
23
Melewar, T. C.
23
Paul, Justin
23
Sreejesh, S.
23
Dwivedi, Yogesh Kumar
22
Guzman, Francisco
21
Japutra, Arnold
21
Veloutsou, Cleopatra
21
Hyun, Sunghyup Sean
20
Park, Jungkun
20
Bilgihan, Anil
19
Pelsmacker, Patrick de
19
Quach, Sara
19
Ahn, Jiseon
18
Balaji, M. S.
18
Khan, Imran
18
Rather, Raouf Ahmad
18
Vrontis, Demetris
18
Wong, IpKin Anthony
18
Dens, Nathalie
17
Ekinci, Yuksel
17
Flavián Blanco, Carlos
17
Johnson, Lester W.
17
Sarkar, Juhi Gahlot
17
Fetscherin, Marc
16
Hanks, Lydia
16
Line, Nathaniel D.
16
Romaniuk, Jenni
16
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Journal of business research : JBR
5
Journal of retailing and consumer services
3
Journal of advertising
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
3
Perceived threat of COVID-19 influences product preferences : the moderating role of consumers' mindset
Septianto, Felix
;
Chiew, Tung Moi
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10012668406
Saved in:
4
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
5
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
6
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
7
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
8
The impact of social media visual features on acceptance of meat substitute
Septianto, Felix
;
Kemper, Joya A
;
Quang, Huy P
;
Li, Shuge
; …
- In:
International journal of market research
64
(
2022
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10013438772
Saved in:
9
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
10
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
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