The impact of social media visual features on acceptance of meat substitute
Year of publication: |
2022
|
---|---|
Authors: | Septianto, Felix ; Kemper, Joya A ; Quang, Huy P ; Li, Shuge ; Kwon, Junbum |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 64.2022, 6, p. 756-772
|
Subject: | consumer acceptance | meat substitute | plant-based meat | social media | visual symmetry | warm color | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Fleisch | Meat | Fleischmarkt | Meat market | Fleischwirtschaft | Meat industry | Fleischwaren | Meat product |
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