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~person:"Sharma, Arun"
~type_genre:"Article in journal"
~type_genre:"Ratgeber"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Business-to-business marketing"
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B-to-B-Marketing
14
Business-to-business marketing
14
Lieferantenmanagement
9
Supplier relationship management
9
Selling
5
Verkauf
5
Beschaffung
3
Procurement
3
Salespeople
3
Verkaufspersonal
3
Beziehungsmarketing
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Relationship marketing
2
Adaptive sales force
1
Auslandsverlagerung
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B2B sales
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Behavioral bias in pricing
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Bibliometrics
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Bundling strategy
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Business process management
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Business-to-business
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Business-to-business pricing
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COVID-19 pandemic
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Comparison
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Customer disengagement
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Sharma, Arun
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
18
Lindgreen, Adam
17
Kowalkowski, Christian
16
Johnston, Wesley J.
15
Keränen, Joona
14
Ulaga, Wolfgang
14
Di Benedetto, C. Anthony
12
Terho, Harri
12
Agnihotri, Raj
11
Cova, Bernard
11
Rangarajan, Deva
11
Grewal, Rajdeep
10
Homburg, Christian
10
LaPlaca, Peter J.
10
Lilien, Gary L.
10
Backhaus, Klaus
9
Christodoulides, George
9
Corsaro, Daniela
9
Kumar, V.
9
Schmitz, Christian
9
Sharma, Piyush
9
Adamson, Brent
8
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Hinterhuber, Andreas
8
Høgevold, Nils M.
8
Kleinaltenkamp, Michael
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
O'Cass, Aron
8
Parvinen, Petri
8
Rodríguez, Rocío
8
Snehota, Ivan
8
Zolkiewski, Judy
8
Jalkala, Anne
7
Kindström, Daniel
7
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Industrial marketing management : the international journal for industrial and high-tech firms
11
Business horizons
1
Journal of personal selling & sales management : JPSSM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
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ECONIS (ZBW)
14
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Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul
;
Sharma, Arun
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
Saved in:
2
Customer disengagement in business-to-business markets : a framework for analysis
Vatavwala, Sanket
;
Kumar, Bipul
;
Sharma, Arun
;
Billore, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 114-130
Persistent link: https://www.econbiz.de/10013494013
Saved in:
3
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
4
Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Rangarajan, Deva
;
Sharma, Arun
;
Lyngdoh, Teidorlang
; …
- In:
Business horizons
64
(
2021
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012990356
Saved in:
5
Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Journal of personal selling & sales management : JPSSM
40
(
2020
)
4
,
pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
Saved in:
6
Sustainability research in business-to-business markets : an agenda for inquiry
Sharma, Arun
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 323-329
Persistent link: https://www.econbiz.de/10012285370
Saved in:
7
Digital mediation in business-to-business marketing : a bibliometric analysis
Kumar, Bipul
;
Sharma, Arun
;
Vatavwala, Sanket
;
Kumar, …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 126-140
Persistent link: https://www.econbiz.de/10012212128
Saved in:
8
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
Saved in:
9
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
10
Sustainability and business-to-business marketing : a framework and implications
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Mehrotra, Anuj
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 330-341
Persistent link: https://www.econbiz.de/10003956199
Saved in:
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