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~person:"Shaw, Eric H."
~source:"econis"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing management
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Marketingmanagement
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Marketing theory
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Marketing
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A general theory of marketing
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Brand management
1
Branding
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Broadened marketing
1
Broadening of marketing
1
Corporate culture
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Corporate reputation
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Demarketing
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Firmenimage
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Gerald Zaltman
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Markenführung
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Markenimage
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Marketing identity
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Museum marketing
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Personality psychology
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Persönlichkeitspsychologie
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Philip Kotler
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Richard Bagozzi
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Sidney Levy
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Social marketing
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Strategic management
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Strategic marketing
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Strategisches Management
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history of marketing
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marketing strategy
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resource-advantage theory
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Shaw, Eric H.
Kotler, Philip
25
Keller, Kevin Lane
15
Homburg, Christian
14
Sheth, Jagdish N.
13
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Pilarczyk, Bogna
5
Baker, Stephen
4
Bruhn, Manfred
4
Freiling, Jörg
4
Kollmann, Tobias
4
Lehmann, Donald R.
4
Baker, Michael John
3
Bliemel, Friedhelm
3
Claßen, Matthias
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Dibb, Sally
3
Doherty, Anne Marie
3
Hammann, Peter
3
Jaworski, Bernard J.
3
Kitchen, Philip J.
3
Madhavaram, Sreedhar
3
Opresnik, Marc Oliver
3
Saren, Michael
3
Stremersch, Stefan
3
Varadarajan, Rajan
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AMS review : official publication of the Academy of Marketing Science
1
Journal of historical research in marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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2
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
3
Marketing strategy : from the origin of the concept to the develoment of a conceptual framework
Shaw, Eric H.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 30-55
Persistent link: https://www.econbiz.de/10009506466
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