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Carpenter, Gregory S.
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Creating a market orientation : a longitudinal, multifirm, grounded analysis of cultural transformation ; Report No. 06-107
Gebhardt, Gary F.
;
Carpenter, Gregory S.
;
Sherry, John F.
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 3-26
Persistent link: https://www.econbiz.de/10003346447
Saved in:
2
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gebhardt, Gary F.
;
Carpenter, Gregory S.
;
Sherry, John F.
- In:
Journal of marketing
70
(
2006
)
4
,
pp. 37-55
Persistent link: https://www.econbiz.de/10007278452
Saved in:
3
Creating a market orientation : a longitudinal, multifirm, grounded analysis of cultural transformation ; Report No. 06-107
Gebhardt, Gary F.
;
Carpenter, Gregory S.
;
Sherry, John F.
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009893464
Saved in:
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