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~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"KMU"
~subject:"Marketingtheorie"
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KMU
Marketingtheorie
Marketing management
41
Marketingmanagement
41
Marketing theory
13
Consumer behaviour
10
Konsumentenverhalten
10
Marketing
9
Beziehungsmarketing
5
Relationship marketing
5
Marktforschung
4
Rajan Varadarajan
4
Emerging economies
3
International marketing
3
Internationales Marketing
3
Market research
3
Schwellenländer
3
Strategic management
3
Strategisches Management
3
Theorie
3
Theory
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Emerging markets
2
Nachhaltige Entwicklung
2
Reform
2
Scientific method
2
Sustainable development
2
Wissenschaftliche Methode
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29.03.1996
1
Absatz
1
Absatzweg
1
Acceptability
1
Accessibility
1
Affordability
1
Awareness
1
B-to-B-Marketing
1
Betriebsfinanzwirtschaft
1
Beziehungsmanagement
1
Bibliometrics
1
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1
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13
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Sheth, Jagdish N.
Kotler, Philip
25
Keller, Kevin Lane
15
Homburg, Christian
14
Gilmore, Audrey
9
Laukkanen, Tommi
9
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
O'Dwyer, Michele
8
Reijonen, Helen
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Carson, David
5
Dibb, Sally
5
Didonet, Simone Regina
5
Grönroos, Christian
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Pilarczyk, Bogna
5
Thurasamy Ramayah
5
Baker, Stephen
4
Bruhn, Manfred
4
Cadogan, John W.
4
Crick, James M.
4
Freiling, Jörg
4
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kitchen, Philip J.
4
Kollmann, Tobias
4
Kowalik, Izabela
4
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Legends in marketing
10
AMS review : official publication of the Academy of Marketing Science
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
4
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
5
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
6
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
7
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
8
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
9
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
10
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
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