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~person:"Sheth, Jagdish N."
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Relationship marketing"
~subject:"Resource-based view"
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Konsumentenverhalten
Marktforschung
Relationship marketing
Resource-based view
Marketing theory
53
Marketingtheorie
50
Marketing management
13
Marketingmanagement
13
Beziehungsmarketing
11
Marketing
10
Paul E. Green
7
International marketing
5
Internationales Marketing
5
Conjoint analysis
3
Conjoint-Analyse
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Einzelhandel
3
Market research
3
Naresh K. Malhotra
3
Retail trade
3
Business ethics
2
Competitive advantage
2
Consumer behaviour
2
Economic history
2
Kudos and criticisms of marketing
2
Lieferantenmanagement
2
Marketing practice
2
Multivariate Analyse
2
Multivariate analysis
2
Mutual exchanges
2
Ressourcenorientierter Ansatz
2
Scientific method
2
Supplier relationship management
2
Theorie
2
Theory
2
USA
2
United States
2
Unternehmensethik
2
Wettbewerbsvorteil
2
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16
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4
Sammlung
4
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Collection of articles of several authors
3
Sammelwerk
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Mehrbändiges Werk
2
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English
17
Author
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Sheth, Jagdish N.
Malhotra, Naresh K.
23
Tadajewski, Mark
21
Grönroos, Christian
14
Hunt, Shelby D.
13
Maclaran, Pauline
10
Armstrong, Gary
9
Kotler, Philip
9
Kumar, V.
9
Lusch, Robert F.
9
Vargo, Stephen L.
9
Verhoef, Peter C.
9
Albers, Sönke
6
Belk, Russell W.
5
Bradshaw, Alan
5
Fournier, Susan
5
Foxall, Gordon R.
5
Green, Paul E.
5
Gummerus, Johanna
5
Herrmann, Andreas
5
Ozanne, Julie L.
5
Aaker, Jennifer
4
Bagozzi, Richard P.
4
Bijmolt, Tammo H. A.
4
Bruhn, Manfred
4
Cova, Bernard
4
Dobscha, Susan
4
Gierl, Heribert
4
Grewal, Rajdeep
4
Hildebrandt, Lutz
4
Huber, Frank
4
Jones, D. G. Brian
4
Kravets, Olga
4
Lehmann, Donald R.
4
Möller, K. E. Kristian
4
Neslin, Scott A.
4
Palmatier, Robert W.
4
Parsons, Elizabeth
4
Saren, Michael
4
Wieringa, Jaap E.
4
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Legends in marketing
14
Handbook of relationship marketing
1
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ECONIS (ZBW)
17
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1
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
4
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
7
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
8
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
9
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
10
Resource-advantage theory : the research tradition period
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937562
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