//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sheth, Jagdish N."
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktforschung
Relationship marketing
Marketing theory
50
Marketingtheorie
50
Marketing management
13
Marketingmanagement
13
Beziehungsmarketing
11
Marketing
10
Paul E. Green
7
Internationales Marketing
5
International marketing
4
Conjoint analysis
3
Conjoint-Analyse
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Einzelhandel
3
Market research
3
Naresh K. Malhotra
3
Retail trade
3
Business ethics
2
Competitive advantage
2
Consumer behaviour
2
Economic history
2
Lieferantenmanagement
2
Multivariate Analyse
2
Multivariate analysis
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Scientific method
2
Supplier relationship management
2
Theorie
2
Theory
2
USA
2
United States
2
Unternehmensethik
2
Wettbewerbsvorteil
2
Wirtschaftsgeschichte
2
Wissenschaftliche Methode
2
Aufsatzsammlung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
14
Article
1
Type of publication (narrower categories)
All
Festschrift
8
Collection of articles written by one author
4
Sammlung
4
Aufsatzsammlung
3
Collection of articles of several authors
3
Sammelwerk
3
Mehrbändiges Werk
2
Multi-volume publication
2
Reprint
1
more ...
less ...
Language
All
English
15
Author
All
Sheth, Jagdish N.
Malhotra, Naresh K.
23
Tadajewski, Mark
20
Maclaran, Pauline
10
Armstrong, Gary
9
Grönroos, Christian
9
Kotler, Philip
9
Kumar, V.
9
Vargo, Stephen L.
9
Verhoef, Peter C.
9
Lusch, Robert F.
8
Albers, Sönke
6
Hunt, Shelby D.
6
Belk, Russell W.
5
Fournier, Susan
5
Foxall, Gordon R.
5
Green, Paul E.
5
Gummerus, Johanna
5
Herrmann, Andreas
5
Ozanne, Julie L.
5
Aaker, Jennifer
4
Bagozzi, Richard P.
4
Bijmolt, Tammo H. A.
4
Bradshaw, Alan
4
Bruhn, Manfred
4
Cova, Bernard
4
Dobscha, Susan
4
Gierl, Heribert
4
Grewal, Rajdeep
4
Hildebrandt, Lutz
4
Huber, Frank
4
Jones, D. G. Brian
4
Kravets, Olga
4
Lehmann, Donald R.
4
Möller, K. E. Kristian
4
Neslin, Scott A.
4
Parsons, Elizabeth
4
Wieringa, Jaap E.
4
Agarwal, James
3
Alderson, Wroe
3
more ...
less ...
Published in...
All
Legends in marketing
12
Handbook of relationship marketing
1
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
4
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
7
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
8
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
9
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
10
Relationship marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937573
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->