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~person:"Sheth, Jagdish N."
~subject:"Marketing theory"
~type_genre:"Guidebook"
~type_genre:"Sammlung"
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Marketing theory
Marketing management
14
Marketingmanagement
14
Marketingtheorie
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing
4
Rajan Varadarajan
4
Beziehungsmarketing
3
Relationship marketing
3
Scientific method
3
Strategic management
3
Strategisches Management
3
Wissenschaftliche Methode
3
Fertigungsprogramm
2
Inter-firm cooperation
2
International marketing
2
Internationales Marketing
2
Market research
2
Market segmentation
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Marktforschung
2
Marktsegmentierung
2
Master production schedule
2
Product management
2
Produktmanagement
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Unternehmenskooperation
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Brand management
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Business ethics
1
Competitive strategy
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Confidence
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Conjoint analysis
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Conjoint-Analyse
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Dienstleistungsmarketing
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Diversification
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Diversifikation
1
Econometrics
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Economic history
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Einzelhandel
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Firm performance
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Gerald Zaltman
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11
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Sammelwerk
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Mehrbändiges Werk
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English
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Sheth, Jagdish N.
Grönroos, Christian
2
Wind, Yoram
2
Cockton, Juanita
1
Cooper, Graham
1
Freter, Hermann
1
Kotler, Philip
1
Krishnan, Balaji C.
1
Kumar, V.
1
Merisavo, Marko
1
Palmer, Roger
1
Reibstein, David J.
1
Terech, Andres
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Legends in marketing
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ECONIS (ZBW)
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Legends in marketing: V. Kumar
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010201420
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2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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3
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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4
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
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5
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
6
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
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