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~person:"Sheth, Jagdish N."
~subject:"Marktforschung"
~subject:"Relationship marketing"
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Marktforschung
Relationship marketing
Marketing theory
53
Marketingtheorie
50
Marketing management
13
Marketingmanagement
13
Beziehungsmarketing
11
Marketing
10
Paul E. Green
7
International marketing
5
Internationales Marketing
5
Conjoint analysis
3
Conjoint-Analyse
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Einzelhandel
3
Market research
3
Naresh K. Malhotra
3
Retail trade
3
Business ethics
2
Competitive advantage
2
Consumer behaviour
2
Economic history
2
Konsumentenverhalten
2
Kudos and criticisms of marketing
2
Lieferantenmanagement
2
Marketing practice
2
Multivariate Analyse
2
Multivariate analysis
2
Mutual exchanges
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Scientific method
2
Supplier relationship management
2
Theorie
2
Theory
2
USA
2
United States
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Unternehmensethik
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English
14
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Sheth, Jagdish N.
Malhotra, Naresh K.
23
Grönroos, Christian
14
Tadajewski, Mark
13
Armstrong, Gary
9
Kotler, Philip
9
Kumar, V.
9
Lusch, Robert F.
8
Vargo, Stephen L.
8
Hunt, Shelby D.
7
Verhoef, Peter C.
7
Green, Paul E.
5
Albers, Sönke
4
Belk, Russell W.
4
Bijmolt, Tammo H. A.
4
Bruhn, Manfred
4
Grewal, Rajdeep
4
Gummerus, Johanna
4
Herrmann, Andreas
4
Hildebrandt, Lutz
4
Huber, Frank
4
Lehmann, Donald R.
4
Möller, K. E. Kristian
4
Wieringa, Jaap E.
4
Agarwal, James
3
Alderson, Wroe
3
Birks, David F.
3
Busser, James A.
3
DeSarbo, Wayne S.
3
Donkers, Bas
3
Ehret, Michael
3
Halinen, Aino
3
Hanssens, Dominique M.
3
Homburg, Christian
3
Kayande, Ujwal
3
Krafft, Manfred
3
Lee, Nick
3
Leeflang, Peter
3
Neslin, Scott A.
3
Palmatier, Robert W.
3
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Legends in marketing
11
Handbook of relationship marketing
1
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ECONIS (ZBW)
14
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Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
4
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
7
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
8
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
9
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
10
Relationship marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937573
Saved in:
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