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~person:"Sheth, Jagdish N."
~type_genre:"Case study"
~type_genre:"Guidebook"
~type_genre:"Sammlung"
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Search: subject:"Management"
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Marketing management
14
Marketingmanagement
14
Marketing theory
6
Marketingtheorie
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing
4
Rajan Varadarajan
4
Beziehungsmarketing
3
Relationship marketing
3
Scientific method
3
Strategic management
3
Strategisches Management
3
Wissenschaftliche Methode
3
Fertigungsprogramm
2
Inter-firm cooperation
2
International marketing
2
Internationales Marketing
2
Market research
2
Market segmentation
2
Marktforschung
2
Marktsegmentierung
2
Master production schedule
2
Product management
2
Produktmanagement
2
Unternehmenskooperation
2
Brand management
1
Business ethics
1
Competitive strategy
1
Confidence
1
Conjoint analysis
1
Conjoint-Analyse
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Dienstleistungsmarketing
1
Diversification
1
Diversifikation
1
Econometrics
1
Economic history
1
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1
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Book / Working Paper
22
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Case study
Guidebook
Sammlung
Article in journal
32
Aufsatz in Zeitschrift
32
Collection of articles of several authors
25
Sammelwerk
25
Collection of articles written by one author
21
Festschrift
12
Aufsatzsammlung
8
Mehrbändiges Werk
4
Multi-volume publication
4
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2
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2
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2
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1
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English
22
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Sheth, Jagdish N.
Smith, Alan D.
24
Gassmann, Oliver
23
Bruhn, Manfred
20
Schmid, Stefan
20
Horváth, Péter
18
Gleich, Ronald
17
Zentes, Joachim
17
Ward, John L.
15
Weber, Jürgen
15
Aronoff, Craig E.
14
Herstatt, Cornelius
14
Kerzner, Harold
14
Wildemann, Horst
14
Willcocks, Leslie
14
Esch, Franz-Rudolf
13
Kotler, Philip
13
Krcmar, Helmut
13
Wirtz, Bernd W.
13
Lacity, Mary Cecelia
12
Meffert, Heribert
12
Töpfer, Armin
12
Whittington, Richard
12
Angwin, Duncan
11
Bieger, Thomas
11
Foroudi, Pantea
11
Homburg, Christian
11
Johnson, Gerry
11
Müller-Stewens, Günter
11
Siegfried, Patrick
11
Kaudela-Baum, Stephanie
10
Lindgreen, Adam
10
Phillips, Jack J.
10
Phillips, Patricia Pulliam
10
Scholes, Kevan
10
Amann, Wolfgang
9
Antony, Jiju
9
Ghauri, Pervez N.
9
Glowik, Mario
9
Haunschild, Axel
9
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Legends in marketing
14
Legends in strategic marketing
5
Legends in consumer behavior
2
Business & sustainability series
1
Source
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ECONIS (ZBW)
22
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1
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
2
Strategic marketing and strategic
management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
3
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
4
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
5
Legends in strategic marketing: Rajan Varadarajan
Varadarajan, Rajan
-
2018
Volume 1. Strategic marketing and strategic
management
-- Volume 2. Strategic marketing and innovation -- Volume 3 …
Persistent link: https://www.econbiz.de/10011791086
Saved in:
6
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
7
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
Saved in:
8
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
9
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
10
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
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