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~person:"Sheth, Jagdish N."
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Sheth, Jagdish N.
Frazier, Gary L.
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An attitude-behavior framework for distribution channel management
Frazier, Gary L.
;
Sheth, Jagdish N.
- In:
Journal of marketing
49
(
1985
)
3
,
pp. 38-48
Persistent link: https://www.econbiz.de/10002210087
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A model of strategy mix choice for planned social change
Sheth, Jagdish N.
;
Frazier, Gary L.
- In:
Journal of marketing
46
(
1982
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10002824973
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