A model of strategy mix choice for planned social change
Year of publication: |
1982
|
---|---|
Authors: | Sheth, Jagdish N. ; Frazier, Gary L. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 46.1982, 1, p. 15-26
|
Subject: | Sozialer Wandel |
-
Ergen, Timur, (2018)
-
The Economic Consequences of the Decline of Marriage
Bergmann, Barbara R., (2008)
-
Transfer of Institutions: Actors and Constraints - The Russian Case in a Global Context
Oleinik, Anton, (2005)
- More ...
-
An attitude-behavior framework for distribution channel management
Frazier, Gary L., (1985)
-
Contemporary views on marketing practice
Frazier, Gary L., (1987)
-
Efficiency and effectiveness in marketing
Frazier, Gary L., (1988)
- More ...