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~person:"Sheth, Jagdish N."
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Consumer behaviour
74
Konsumentenverhalten
74
Marketing theory
50
Marketingtheorie
50
Marketing
46
Marketing management
41
Marketingmanagement
41
Theorie
34
Theory
34
Beziehungsmarketing
28
Relationship marketing
28
Marktforschung
21
Internationales Marketing
16
International marketing
15
Verbraucher
13
Market research
12
Multinationales Unternehmen
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USA
12
Welt
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World
12
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11
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11
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11
Vereinigte Staaten
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Naresh K. Malhotra
10
Russell W. Belk
10
Transnational corporation
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Personality psychology
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Persönlichkeitspsychologie
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Scientific method
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Wissenschaftliche Methode
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B-to-B-Marketing
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Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitale Dienste
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Emerging economies
8
Schwellenländer
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Strategisches Management
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Book / Working Paper
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168
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Collection of articles of several authors
94
Sammelwerk
94
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91
Sammlung
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Article in journal
55
Aufsatz in Zeitschrift
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Festschrift
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English
284
Undetermined
100
German
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Sheth, Jagdish N.
Nijkamp, Peter
3,423
Eichengreen, Barry
2,315
McAleer, Michael
2,232
Zimmermann, Klaus F.
2,122
Frey, Bruno S.
2,117
Wagner, Joachim
2,057
Acemoglu, Daron
1,967
Asongu, Simplice
1,927
Aizenman, Joshua
1,925
Wittenberg, Erich
1,909
Caporale, Guglielmo Maria
1,899
Siebert, Horst
1,859
Banco de España
1,823
Wagner, Gert G.
1,809
Güth, Werner
1,800
Stiglitz, Joseph E.
1,762
Heckman, James J.
1,735
Belke, Ansgar
1,732
Nunnenkamp, Peter
1,729
Sinn, Hans-Werner
1,656
Schneider, Friedrich
1,608
Fuest, Clemens
1,573
Anderson, Kym
1,547
Whalley, John
1,522
Ravallion, Martin
1,492
Shleifer, Andrei
1,486
Gupta, Rangan
1,437
Sutter, Matthias
1,420
Scheide, Joachim
1,399
Freeman, Richard B.
1,368
Audretsch, David B.
1,365
Neumark, David
1,361
Boss, Alfred
1,351
Görg, Holger
1,351
Hasan, Iftekhar
1,349
Schmidt, Christoph M.
1,333
Franses, Philip Hans
1,325
Creedy, John
1,319
Pesaran, M. Hashem
1,317
Glaeser, Edward L.
1,299
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
American Marketing Association
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
Published in...
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Legends in marketing
81
Legends in consumer behavior
43
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
14
Journal of marketing theory and practice
9
Journal of the Academy of Marketing Science
9
Journal of Business Research
8
Global business perspectives series
7
Journal of marketing
6
Legends in strategic marketing
6
Handbook of relationship marketing
4
Journal of macromarketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Does marketing need reform? : fresh perspectives on the future
3
European journal of marketing : EJM
3
Legends in marketing series
3
Marketing theory
3
Models of buyer behavior
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of global marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Management Science
2
Operations research, Management science : OR MS ; the international literature digest
2
Review of marketing research
2
Working Series in marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Best practices in international marketing
1
Bringing technology to market: trends, cases, solutions
1
Business & sustainability series
1
Business horizons
1
California management review
1
Consumer behavior : Theory and application
1
E-Services : opportunities and threats
1
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Source
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ECONIS (ZBW)
301
OLC EcoSci
40
USB Cologne (EcoSocSci)
28
RePEc
13
BASE
2
Other ZBW resources
2
EconStor
1
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131
Marketing communication
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235079
Saved in:
132
Marketing theory
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235080
Saved in:
133
Relationship marketing
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235081
Saved in:
134
Service logic
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235083
Saved in:
135
Service management
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235084
Saved in:
136
Service marketing
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235085
Saved in:
137
Service quality
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235082
Saved in:
138
The 4A's of marketing : creating value for customers, companies and society
Sheth, Jagdish N.
-
2012
1. Marketing remix : introducing the 4A's -- 2. Think like a customer -- 3. Managing acceptability -- 4. Managing affordability -- 5. Managing accessibility -- 6. Managing awareness -- 7. Applying 4A analysis.
Persistent link: https://www.econbiz.de/10014499273
Saved in:
139
The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.
;
Sisodia, Rajendra
-
2012
Persistent link: https://www.econbiz.de/10009502564
Saved in:
140
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
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