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~person:"Shukla, Paurav"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Social web
Consumer behaviour
25
Konsumentenverhalten
25
Luxury goods
13
Luxusgüter
13
Brand management
9
Brand
8
Markenartikel
8
Markenimage
7
Luxury
6
Großbritannien
5
Luxury brands
5
United Kingdom
5
Customer satisfaction
4
India
4
Indien
4
Kundenzufriedenheit
4
Emerging economies
3
Emerging markets
3
Schwellenländer
3
Structural equation model
3
Strukturgleichungsmodell
3
China
2
Democratization
2
Kaufentscheidung
2
Motivation
2
Online retailing
2
Online-Handel
2
Perception
2
Purchase decision
2
Purchase intentions
2
Rejection
2
Self-brand connection
2
Social Web
2
Social status
2
Sozialer Status
2
Structural equation modeling
2
Value perceptions
2
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Undetermined
9
Free
2
Type of publication
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Article
14
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
14
Language
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English
14
Author
All
Shukla, Paurav
Loureiro, Sandra Maria Correia
36
Phau, Ian
31
Han, Heesup
29
Diamantopoulos, Adamantios
27
Ko, Eunju
27
Hollebeek, Linda D.
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Filieri, Raffaele
22
Melewar, T. C.
22
Veloutsou, Cleopatra
21
Guzman, Francisco
20
Dwivedi, Yogesh Kumar
18
Japutra, Arnold
18
Paul, Justin
18
Pelsmacker, Patrick de
18
Septianto, Felix
18
Sarkar, Juhi Gahlot
17
Dens, Nathalie
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Khan, Imran
16
Romaniuk, Jenni
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Vrontis, Demetris
16
Flavián Blanco, Carlos
15
Park, Jungkun
15
Sreejesh, S.
15
Ahn, Jiseon
14
Foroudi, Pantea
14
Rather, Raouf Ahmad
14
Seo, Yuri
14
Bagozzi, Richard P.
13
Bigné Alcañiz, J. Enrique
13
Christodoulides, George
13
Das, Gopal
13
Gierl, Heribert
13
Hyun, Sunghyup Sean
13
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Journal of business research : JBR
6
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of world business : JWB
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
3
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
4
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
5
Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Khalifa, Dina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
Saved in:
6
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
7
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
8
Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav
;
Drennan, Judy
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
Saved in:
9
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem
;
Shukla, Paurav
- In:
International marketing review
34
(
2017
)
3
,
pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
Saved in:
10
Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
81
(
2017
),
pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
Saved in:
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