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~person:"Simkin, Lyndon"
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Search: person:"Bang, Nguyen"
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Consumer behaviour
8
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8
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6
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6
Gerechtigkeit
4
Justice
4
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3
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3
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Simkin, Lyndon
Bang, Nguyen
105
Nguyen, Bang
78
Melewar, T. C.
37
Bang Nguyen Viet
18
Mutum, Dilip S.
15
Chen, Junsong
14
Japutra, Arnold
13
Yu, Xiaoyu
13
Chen, Cheng-Hao Steve
12
Foroudi, Pantea
10
Roy, Sanjit
9
Chang, Kirk
7
Dennis, Charles
7
Klaus, Philipp
7
Melewar, T.C.
7
Sharifah Faridah Syed Alwi
7
Baumüller, Josef
6
T.C. Melewar, Dr Bang Nguyen and Professor Bill Merrilees, Professor
6
Ezlika Ghazali
5
Han, Sung Ho
5
Li, Mo
5
Melewar, TC
5
Wu, Meng-Shan
5
Dang Huu Phuc
4
Gupta, Suraksha
4
Hemsley-Brown, Jane
4
Navare, Jyoti
4
Rowley, Chris
4
Al-Hajla, Ali Homaid
3
Chatterjee, Sheshadri
3
Chen, Chen-Chu Matilda
3
Ekinci, Yuksel
3
Foroudi, Mohammad Mahdi
3
Ghazali, Ezlika M.
3
Jayawardhena, Chanaka
3
Jing, Fengjie
3
Keni, Keni
3
Merrilees, Bill
3
Mohamad, Bahtiar
3
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Journal of marketing management : MM
4
The marketing review
3
Ethical and social marketing in Asia : incorporating fairness management
2
European Journal of Marketing
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Consumer Marketing
1
Journal of Services Marketing
1
Journal of strategic marketing
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
The Bottom Line
1
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ECONIS (ZBW)
16
Other ZBW resources
6
OLC EcoSci
2
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1
A systematic review of the dark side of CRM : the need for a new research agenda
Bang, Nguyen
;
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10013170047
Saved in:
2
The integrity challenge of the Internet-of-Things (IoT) : on understanding its dark side : commentary
De Cremer, David
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10011697810
Saved in:
3
Special issue: the Internet of Things (IoT) and marketing : the state of play, future trends and the implications for marketing
Bang, Nguyen
(
ed.
);
Simkin, Lyndon
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011690514
Saved in:
4
Editorial: the Internet of Things (IoT) and marketing : the state of play, future trends and the implications for marketing
Bang, Nguyen
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011690521
Saved in:
5
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
6
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
7
Fairness management: Singapore, Malaysia and Thailand
Bang, Nguyen
;
Simkin, Lyndon
;
Alwi, S. F. Syed
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 215-232)
.
2015
Persistent link: https://www.econbiz.de/10011477461
Saved in:
8
Fairness quality : a conceptual model and multiple-item scale for assessing firms' fairness : an exploratory study
Bang, Nguyen
;
Simkin, Lyndon
;
Klaus, Philipp
;
Chen, Junsong
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1181-1206
Persistent link: https://www.econbiz.de/10011405224
Saved in:
9
Fairness management: India, Pakistan and Bangladesh
Bang, Nguyen
;
Simkin, Lyndon
;
Roy, Sanjit
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 233-252)
.
2015
Persistent link: https://www.econbiz.de/10011477464
Saved in:
10
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
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