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~person:"Skålén, Per"
~subject:"Dienstleistungsmarketing"
~subject:"Service-Dominant Logic"
~type:"article"
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Dienstleistungsmarketing
Service-Dominant Logic
Marketing theory
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Skålén, Per
Vargo, Stephen L.
27
Lusch, Robert F.
21
Akaka, Melissa Archpru
7
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Gummerus, Johanna
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Journal of the Academy of Marketing Science
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Marketing theory
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Transforming form the goods to the service-dominant logic
Skålén, Per
;
Edvardsson, Bo
- In:
Marketing theory
16
(
2016
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10011494990
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2
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
3
Service systems as a foundation for resource integration and value co-creation
Edvardsson, Bo
;
Skålén, Per
;
Tronvoll, Bård
-
2012
Persistent link: https://www.econbiz.de/10009572483
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