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~person:"Smith, Katherine Taken"
~subject:"Brand management"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
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Brand management
Firmenimage
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Werbewirkung
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Smith, Katherine Taken
Melewar, T. C.
58
Bang, Nguyen
37
Loureiro, Sandra Maria Correia
36
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
27
Gupta, Suraksha
26
Baumgarth, Carsten
25
Christodoulides, George
25
Guzman, Francisco
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Han, Heesup
25
Ko, Eunju
25
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
23
Foroudi, Pantea
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Keller, Kevin Lane
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Khan, Imran
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Sarkar, Abhigyan
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Veloutsou, Cleopatra
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Vrontis, Demetris
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Romaniuk, Jenni
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Japutra, Arnold
21
Rahman, Zillur
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Esch, Franz-Rudolf
20
Pitt, Leyland F.
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Hollebeek, Linda D.
19
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Roper, Stuart
19
Burmann, Christoph
18
Paul, Justin
18
Abratt, Russell
17
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
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Journal of strategic marketing
2
Services marketing quarterly
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ECONIS (ZBW)
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Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
2
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
3
Does brand management of corporate reputation translate into higher markt value?
Smith, Katherine Taken
;
Smith, Murphy
;
Wang, Kun
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 201-221
Persistent link: https://www.econbiz.de/10003988711
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