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~person:"Smith, Katherine Taken"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
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Brand management
3
Corporate reputation
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Firmenimage
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2
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Smith, Katherine Taken
Melewar, T. C.
63
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Bang, Nguyen
39
Phau, Ian
38
Romaniuk, Jenni
34
Diamantopoulos, Adamantios
32
Ko, Eunju
32
Keller, Kevin Lane
31
De Chernatony, Leslie
30
Han, Heesup
30
Sattler, Henrik
29
Christodoulides, George
28
Esch, Franz-Rudolf
28
Gierl, Heribert
28
Balmer, John M. T.
27
Baumgarth, Carsten
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Gupta, Suraksha
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Foroudi, Pantea
26
Guzman, Francisco
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Veloutsou, Cleopatra
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Vrontis, Demetris
25
King, Ceridwyn
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Pitt, Leyland F.
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Sarkar, Abhigyan
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Khan, Imran
23
Rahman, Zillur
23
Roper, Stuart
23
Sung, Yongjun
23
Wiedmann, Klaus-Peter
23
Dawes, John
22
Fetscherin, Marc
22
Hollebeek, Linda D.
22
Paul, Justin
22
Pelsmacker, Patrick de
22
Valette-Florence, Pierre
22
Völckner, Franziska
22
Burmann, Christoph
21
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Journal of strategic marketing
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Services marketing quarterly
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ECONIS (ZBW)
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Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
2
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
3
Does brand management of corporate reputation translate into higher markt value?
Smith, Katherine Taken
;
Smith, Murphy
;
Wang, Kun
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 201-221
Persistent link: https://www.econbiz.de/10003988711
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