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~person:"Smith, Margo"
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Smith, Margo
Lavack, Anne M.
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Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
2
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
- In:
Journal of Business Research
52
(
2001
)
3
,
pp. 211-222
Persistent link: https://www.econbiz.de/10005473814
Saved in:
3
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
- In:
Journal of business research : JBR
52
(
2001
)
3
,
pp. 211-222
Persistent link: https://www.econbiz.de/10006725757
Saved in:
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