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~person:"Spann, Martin"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Forschungsbericht"
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Pricing strategy
Theory
Preismanagement
15
Consumer behaviour
7
Konsumentenverhalten
7
Preisdifferenzierung
4
Price discrimination
4
Customer integration
3
Experiment
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
Digital goods
2
Digitale Güter
2
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Low-cost strategy
2
Market segmentation
2
Marketing management
2
Marketingmanagement
2
Marktsegmentierung
2
Niedrigpreisstrategie
2
Online-Marketing
2
Preiswettbewerb
2
Price competition
2
Revenue management
2
Revenue-Management
2
Sales promotion
2
Theorie
2
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2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Auction theory
1
Auktionstheorie
1
Brand
1
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1
Brazil
1
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English
12
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3
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Spann, Martin
Chen, Jing
30
Hinterhuber, Andreas
29
Taleizadeh, Ata Allah
24
Zaccour, Georges
23
Cheng, T. C. E.
22
Liozu, Stephan
22
Zhang, Jianxiong
20
Richards, Timothy J.
19
Chen, Ying-Ju
18
Simchi-Levi, David
17
Skiera, Bernd
17
Drayer, Joris
16
Guo, Xiaolong
16
Monroe, Kent B.
16
Shapiro, Stephen L.
16
Chen, Xu
15
Choi, Tsan-Ming
15
Liang, Liang
15
Natter, Martin
15
Schlosser, Rainer
15
Simon, Hermann
15
Tang, Wansheng
15
Grewal, Dhruv
14
Herbon, Avi
14
Hu, Ming
14
Li, Yongjian
14
Martín Herrán, Guiomar
14
Chen, Haipeng
13
Mattila, Anna S.
13
Anderson, Simon P.
12
Armstrong, Mark
12
Courty, Pascal
12
Herrmann, Andreas
12
Jiang, Baojun
12
Li, Hongmin
12
Li, Minqiang
12
Piga, Claudio A.
12
Roth, Stefan
12
Yeoman, Ian
12
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Electronic markets : the international journal on networked business
2
Journal of business research : JBR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Business & information systems engineering
1
Die Betriebswirtschaft : DBW
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
15
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1
Dynamic pricing and reference price effects
Prakash, David Z.
;
Spann, Martin
- In:
Journal of business research : JBR
152
(
2022
),
pp. 300-314
Persistent link: https://www.econbiz.de/10013493986
Saved in:
2
Monetizing online content: digital paywall design and configuration
Rußell, Robert
;
Berger, Benedikt
;
Stich, Lucas
;
Hess, …
- In:
Business & information systems engineering
62
(
2020
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10012242564
Saved in:
3
Delegating pricing power to customers : Pay What You Want or Name Your Own Price?
Krämer, Florentin
;
Schmidt, Klaus M.
;
Spann, Martin
; …
- In:
Journal of economic behavior & organization : JEBO
136
(
2017
),
pp. 125-140
Persistent link: https://www.econbiz.de/10011852639
Saved in:
4
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
Saved in:
5
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
Saved in:
6
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
7
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
Saved in:
8
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Reichhart, Philipp
;
Pescher, Christian
;
Spann, Martin
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 217-225
Persistent link: https://www.econbiz.de/10010195502
Saved in:
9
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
10
Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of business economics : JBE
80
(
2010
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
Saved in:
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