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Journal of historical research in marketing
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Forging the nation state : an advertising history of Tata Steel, India
Sreekumar, Hari
;
Pratap, Sankalp
- In:
Journal of historical research in marketing
14
(
2022
)
3
,
pp. 351-373
Persistent link: https://www.econbiz.de/10013329678
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2
Locating the past in its silence : history and marketing theory in India
Varman, Rohit
;
Sreekumar, Hari
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 272-279
Persistent link: https://www.econbiz.de/10011376226
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