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~person:"Srivastava, Medha"
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Beziehungsmarketing
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Consumer behaviour
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Srivastava, Medha
Rennhak, Carsten
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Russo, Ivan
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Toufaily, Elissar
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IIMB management review
1
Metamorphosis : a journal of management research
1
The marketing review
1
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ECONIS (ZBW)
3
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1
Evidence on
customer
loyalty
relationships : an appraisal
Srivastava, Medha
;
Rai, Alok Kumar
- In:
The marketing review
15
(
2015
)
1
,
pp. 83-115
Persistent link: https://www.econbiz.de/10011407083
Saved in:
2
Mechanics of engendering
customer
loyalty
: a conceptual framework
Srivastava, Medha
;
Rai, Alok Kr.
- In:
IIMB management review
30
(
2018
)
3
,
pp. 207-218
Persistent link: https://www.econbiz.de/10012028972
Saved in:
3
Inter-scale assessment & comparison of
customer
loyalty
in banking industry : an empirical study
Rai, Alok Kumar
;
Srivastava, Medha
- In:
Metamorphosis : a journal of management research
12
(
2013
)
2
,
pp. 67-85
Persistent link: https://www.econbiz.de/10010370461
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