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~person:"Steinhoff, Lena"
~person:"Varadarajan, Poondi Rajan"
~subject:"Innovationsmanagement"
~subject:"Marketing management"
~subject:"Relationship marketing"
~subject:"United States"
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Innovationsmanagement
Marketing management
Relationship marketing
United States
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14
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8
Consumer behaviour
6
Konsumentenverhalten
6
Customer value
4
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Steinhoff, Lena
Varadarajan, Poondi Rajan
Bruhn, Manfred
181
Herstatt, Cornelius
175
Homburg, Christian
166
Gassmann, Oliver
134
Brem, Alexander
119
Kumar, V.
110
Kotler, Philip
100
Audretsch, David B.
86
Piller, Frank T.
86
Meffert, Heribert
82
Van Reenen, John
81
Vrontis, Demetris
81
Bessant, John R.
80
Daim, Tugrul U.
79
Wiedmann, Klaus-Peter
76
Bauer, Hans H.
75
Bloom, Nicholas
75
Huber, Frank
75
Möslein, Kathrin
75
Link, Albert N.
72
Ratten, Vanessa
69
Sheth, Jagdish N.
68
Herrmann, Andreas
67
Tidd, Joseph
67
Gemünden, Hans Georg
65
Stulz, René M.
65
Kraus, Sascha
64
Smith, Alan D.
63
Fabozzi, Frank J.
62
Han, Heesup
62
Verhoef, Peter C.
62
Hauschildt, Jürgen
61
Reichwald, Ralf
61
Hall, Bronwyn H.
60
Matzler, Kurt
60
Pepels, Werner
60
Albers, Sönke
58
Carayannis, Elias G.
58
Krafft, Manfred
54
Van Haverbeke, Wim
54
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Journal of marketing
5
Journal of the Academy of Marketing Science
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Routledge studies in marketing
2
Academy of Management journal : AMJ
1
Business horizons
1
Journal of international marketing
1
Journal of service research : JSR
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ECONIS (ZBW)
22
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1
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10
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22
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1
"Look me in the eye, customer" : how do face-to-face interactions in peer-to-peer sharing economy services affect customers' misbehavior concealment intentions?
Ozuna, Edna
;
Steinhoff, Lena
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014551495
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Diversification and performance : a reexamination using a new two-dimensional conceptualization of diversity in firms
Varadarajan, Poondi Rajan
- In:
Academy of Management journal : AMJ
30
(
1987
)
2
,
pp. 380-393
Persistent link: https://www.econbiz.de/10001032325
Saved in:
4
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
5
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
6
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
7
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
8
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
9
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
10
Loyalty programs as travel companions : complementary service features across customer journey stages
Steinhoff, Lena
;
Zondag, Marcellis M.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 70-82
Persistent link: https://www.econbiz.de/10012509301
Saved in:
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