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~person:"Stuhlfaut, Mark W."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Guidebook"
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Stuhlfaut, Mark W.
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International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
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ECONIS (ZBW)
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A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
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2
Measuring the organisational impact on creativity : the creative code intensity scale
Stuhlfaut, Mark W.
;
Windels, Kasey
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 795-818
Persistent link: https://www.econbiz.de/10009674965
Saved in:
3
The creative code : an organisational influence on the creative process in advertising
Stuhlfaut, Mark W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10009154732
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