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~person:"Sun, Baohong"
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Sun, Baohong
Morwitz, Vicki G.
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Morwitz, Vicki
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Econometric models in marketing
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ECONIS (ZBW)
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Stated intentions and purchase behavior : a unified model
Sun, Baohong
;
Morwitz, Vicki G.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008810594
Saved in:
2
Stated intentions and purchase behavior: A unified model
Sun, Baohong
;
Morwitz, Vicki G.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 356-367
Persistent link: https://www.econbiz.de/10008734982
Saved in:
3
The role of stated intentions in new product purchase forecasting
Hsiao, Cheng
;
Sun, Baohong
;
Morwitz, Vicki G.
- In:
Econometric models in marketing
,
(pp. 11-28)
.
2002
Persistent link: https://www.econbiz.de/10001657439
Saved in:
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