The role of stated intentions in new product purchase forecasting
Cheng Hsiao; Baohong Sun and Vicki G. Morwitz
| Year of publication: |
2002
|
|---|---|
| Authors: | Hsiao, Cheng ; Sun, Baohong ; Morwitz, Vicki G. |
| Published in: |
Econometric models in marketing ; 16. - Amsterdam [u.a.] : JAI [u.a.], ISBN 978-0-7623-0857-6. - 2002, p. 11-28
|
| Subject: | Marktforschung | Market research | Sozialpsychologie | Social psychology | Konsumentenverhalten | Consumer behaviour | Innovation | USA | United States | Personal Computer | Personal computer | 1986-1989 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | In: Econometric models im marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001657439