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~person:"Sung, Yongjun"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
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Sung, Yongjun
Bronnenberg, Bart J.
5
Christodoulides, George
5
Petty, Ross D.
5
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4
Flynn, Leisa Reinecke
4
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JMM : the international journal on media management
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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1
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
2
The dimensions of cable television network personality : implications for media brand management
Sung, Yongjun
;
Park, Namkee
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 87-105
Persistent link: https://www.econbiz.de/10009127895
Saved in:
3
Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun
;
Campbell, William Keith
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
Saved in:
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