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~person:"Swoboda, Bernhard"
~subject:"Consumer behaviour"
~subject:"Foreign investment"
~subject:"Konsumentenverhalten"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Corporate reputation"
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Consumer behaviour
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Corporate reputation
9
Firmenimage
9
Brand management
3
Einzelhandel
3
Markenführung
3
Reputation
3
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3
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Customer-based corporate reputation
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Swoboda, Bernhard
Melewar, T. C.
27
Bang, Nguyen
11
Foroudi, Pantea
11
Balmer, John M. T.
7
Dennis, Charles
7
Kitchen, Philip J.
5
Pérez, Andrea
5
Rodríguez del Bosque, Ignacio A.
5
Han, Heesup
4
Ageeva, Elena
3
Balmer, John M.T.
3
Becker, Kip
3
Bravo, Rafael
3
Carroll, Craig E.
3
Chung, Angie
3
Dinnie, Keith
3
Dowling, Grahame R.
3
Gupta, Suraksha
3
Huang-Horowitz, Nell C.
3
Kim, Sora
3
Komodromos, Marcos
3
Pang, Augustine
3
Pfarrer, Michael D.
3
Podnar, Klement
3
Puncheva-Michelotti, Petya
3
Sharifah Faridah Syed Alwi
3
Szwajca, Danuta
3
Adomako, Samuel
2
Alvarado-Herrera, Alejandro
2
Anisimova, Tatiana
2
Arli, Denni
2
Atlı, Dinçer
2
Balmern, John M. T.
2
Bartholmé, Roland H.
2
Berens, Guido A. J. M.
2
Berg, Bettina
2
Bezes, Christophe
2
Bhattacharya, C. B.
2
Brooks, Alison Wood
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European retail research
2
Journal of international marketing
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Journal of retailing
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ECONIS (ZBW)
5
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1
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
2
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
3
Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
Saved in:
4
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
5
Consumer perceptions of grocery retail formats in Romania: the varying impact of retailer attributes
Swoboda, Bernhard
;
Berg, Bettina
;
Pop, Nicolae A.
; …
- In:
European retail research
23
(
2009
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10003832197
Saved in:
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