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~person:"Swoboda, Bernhard"
~subject:"Corporate culture"
~subject:"Customer satisfaction"
~subject:"Reputation"
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Corporate culture
Customer satisfaction
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Corporate reputation
12
Firmenimage
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Swoboda, Bernhard
Melewar, T. C.
29
Balmer, John M. T.
26
Foroudi, Pantea
13
Harvey, William S.
12
Schaarschmidt, Mario
10
Bang, Nguyen
9
Ordoñez, Guillermo
9
Kitchen, Philip J.
7
Pérez, Andrea
7
Schwaiger, Manfred
7
Walsh, Gianfranco
7
Wæraas, Arild
7
Abeysekera, Indra
6
Atkeson, Andrew
6
Balmer, John M.T.
6
Gatzert, Nadine
6
Greyser, Stephen A.
6
Hellwig, Christian
6
Hirsch, Peter B.
6
Miao, Yali
6
Whetten, David A.
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Aperjis, Christina
5
Bai, Jie
5
Burghausen, Mario
5
Cole, Harold L.
5
Foroudi, Mohammad Mahdi
5
Gazze, Ludovica
5
Gupta, Suraksha
5
Kehoe, Patrick J.
5
Kokkodis, Marios
5
Lerpold, Lin
5
Podnar, Klement
5
Ravasi, Davide
5
Teubner, Timm
5
Wang, Yukun
5
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4
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Impulse für die Markenforschung und Markenführung
1
International marketing review
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
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1
Corporate reputation effects across nations : the impact of country distances and firm-specific resources
Swoboda, Bernhard
;
Huber, Cathrin
;
Schuster, Tassilo
; …
- In:
Management international review : mir ; journal of …
57
(
2017
)
5
,
pp. 717-748
Persistent link: https://www.econbiz.de/10011714526
Saved in:
2
Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
International marketing review
34
(
2017
)
6
,
pp. 909-944
Persistent link: https://www.econbiz.de/10011799828
Saved in:
3
Explaining the differing effects of corporate reputation across nations : a multilevel analysis
Swoboda, Bernhard
;
Puchert, Cathrin
;
Morschett, Dirk
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 454-473
Persistent link: https://www.econbiz.de/10011563222
Saved in:
4
Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
Saved in:
5
Worauf müssen Unternehmen bei der länder- und kulturübergreifenden Steuerung einer Corporate Brand achten? : eine empirische Studie auf Mitarbeiterebene
Swoboda, Bernhard
;
Meierer, Markus
;
Giersch, Judith
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 129-159)
.
2008
Persistent link: https://www.econbiz.de/10003785202
Saved in:
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