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~person:"Swoboda, Bernhard"
~subject:"Corporate culture"
~subject:"Konsumentenverhalten"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Corporate reputation"
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Corporate culture
Konsumentenverhalten
Öffentlichkeitsarbeit
Corporate reputation
9
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9
Consumer behaviour
5
Brand management
3
Einzelhandel
3
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3
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3
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3
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Brand image
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Customer-based corporate reputation
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Swoboda, Bernhard
Melewar, T. C.
32
Balmer, John M. T.
17
Bang, Nguyen
13
Foroudi, Pantea
11
Dennis, Charles
7
Kitchen, Philip J.
6
Balmer, John M.T.
5
Bravo, Rafael
5
Pérez, Andrea
5
Rodríguez del Bosque, Ignacio A.
5
Sharifah Faridah Syed Alwi
5
Abratt, Russell
4
Burghausen, Mario
4
Carroll, Craig E.
4
Greyser, Stephen A.
4
Gupta, Suraksha
4
Han, Heesup
4
Ageeva, Elena
3
Bartholmé, Roland H.
3
Becker, Kip
3
Bhattacharya, C. B.
3
Chung, Angie
3
Dinnie, Keith
3
Dowling, Grahame R.
3
Harvey, William S.
3
Huang-Horowitz, Nell C.
3
Iglesias, Oriol
3
Kim, Sora
3
Kleyn, Nicola
3
Komodromos, Marcos
3
Matute, Jorge
3
Navare, Jyoti
3
Pang, Augustine
3
Peng, Siqing
3
Pfarrer, Michael D.
3
Pina, José M.
3
Podnar, Klement
3
Puncheva-Michelotti, Petya
3
Sen, Sankar
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European retail research
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Journal of international marketing
2
International marketing review
1
Journal of retailing
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ECONIS (ZBW)
6
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1
Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
International marketing review
34
(
2017
)
6
,
pp. 909-944
Persistent link: https://www.econbiz.de/10011799828
Saved in:
2
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
3
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
4
Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
Saved in:
5
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
6
Consumer perceptions of grocery retail formats in Romania: the varying impact of retailer attributes
Swoboda, Bernhard
;
Berg, Bettina
;
Pop, Nicolae A.
; …
- In:
European retail research
23
(
2009
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10003832197
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