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~person:"Tarnovskaya, Veronika"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
~type_genre:"Handbuch"
~type_genre:"Hochschulschrift"
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Furniture retailing
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IKEA of Sweden <Älmhult>
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Tarnovskaya, Veronika
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
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2
The mechanism of market driving with a corporate brand : the case of a global retailer
Tarnovskaya, Veronika
-
2007
Persistent link: https://www.econbiz.de/10003642873
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