Terho, Harri; Kairisto-Mertanen, Liisa; Bellenger, Danny; … - In: Journal of business market management : JBM 6 (2013) 2, pp. 70-90
also indirectly by helping salespeople adapt their sales styles more effectively. Ignoring these interaction effects will … undermine the role of learning orientation in selling performance bearing also concrete implications for sales management. …