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Terho, Harri
Cardinali, Silvio
2
Agnihotri, Raj
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Measuring B2B
social
selling
: key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
2
Advancing social media driven sales research : establishing conceptual foundations for B-to-B
social
selling
Ancillai, Chiara
;
Terho, Harri
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
Saved in:
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