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~person:"Terlutter, Ralf"
~subject:"Advergames"
~subject:"Markenführung"
~subject:"Target group"
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Advergames
Markenführung
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Computerspiel
7
Video game
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Advertising effects
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6
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Children
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Austria
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Game theory
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Terlutter, Ralf
Sreejesh, S.
7
Vashisht, Devika
6
Dwivedi, Yogesh Kumar
4
An, Soontae
3
Buijzen, Moniek
3
Ghosh, Tathagata
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Khosrowpour, Mehdi
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Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
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Waiguny, Martin K. J.
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Auty, Susan
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Burmann, Christoph
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Dens, Nathalie
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Eastin, Matthew S.
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Freitas, Bruno Duarte Abreu
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Hernandez, Monica D.
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Hudders, Liselot
2
Hwang, Yongjin
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Minor, Michael
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Nelson, Michelle R.
2
Oates, Caroline
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Panic, Katarina
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Pillai, Sreejesh S.
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Rozendaal, Esther
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Sarkar, Abhigyan
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Sarkar, Juhi Gahlot
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Schmierbach, Mike
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Smit, Edith G.
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Verhellen, Yann
2
Wegener, Katrin M.
2
White, Tim
2
Abida, Fatma Choura
1
Adams, Oliver
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Breaking new ground in theory and practice
1
Cutting edge international research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
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ECONIS (ZBW)
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The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
2
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
3
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
4
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
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