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~person:"Terlutter, Ralf"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
~type_genre:"Guidebook"
~type_genre:"Market information"
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Terlutter, Ralf
Gröppel-Klein, Andrea
23
Weinberg, Peter
17
Belk, Russell W.
16
Bauer, Hans H.
13
Diehl, Sandra
11
Grunert, Klaus G.
11
Spiller, Achim
11
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10
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9
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9
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Schmitt, Bernd
9
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8
Kenning, Peter
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Kirchgeorg, Manfred
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Kroeber-Riel, Werner
8
Silberer, Günter
8
Wiedmann, Klaus-Peter
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Arnould, Eric J.
7
Gierl, Heribert
7
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7
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7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
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6
Alvensleben, Reimar von
6
Behrens, Gerold
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
International advertising and communication : current insights and empirical findings
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Media and convergence management
1
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
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ECONIS (ZBW)
10
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1
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
2
Convergence, consumer behavior, and change management
Terlutter, Ralf
;
Ninaus, Katharina
- In:
Media and change management : creating a path for new …
,
(pp. 231-248)
.
2022
Persistent link: https://www.econbiz.de/10013167365
Saved in:
3
Convergence and consumer behavior
Terlutter, Ralf
;
Moick, Martina
- In:
Media and convergence management
,
(pp. 163-176)
.
2013
Persistent link: https://www.econbiz.de/10009767981
Saved in:
4
Internationales Konsumentenverhalten
Terlutter, Ralf
;
Dobrenova, Fanny
- In:
Internationaler Vertrieb : Grundlagen, Konzepte und …
,
(pp. 243-262)
.
2012
Persistent link: https://www.econbiz.de/10009624534
Saved in:
5
When Xmas wishes are brands : wishing behavior of children
Waiguny, Martin K. J.
;
Pevny, Alexandra
;
Terlutter, Ralf
- In:
Current insights and future trends : [extended versions …
,
(pp. 303-319)
.
2012
Persistent link: https://www.econbiz.de/10009748090
Saved in:
6
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
7
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
8
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
9
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
10
Konsumseite Aspekte zukünftiger Entwicklungen : von mobilen Multimedia-Angeboten
Terlutter, Ralf
(
contributor
)
- In:
MultiMedia Mobil : Dienste und Inhalte über mobile …
,
(pp. 133-153)
.
2003
Persistent link: https://www.econbiz.de/10002150377
Saved in:
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