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~person:"Thaichon, Park"
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Advertising
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Art infusion
3
Consumer behaviour
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advertising visual
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Thaichon, Park
Septianto, Felix
4
Quach, Sara
3
Ahn, Sungsook
2
Gupta, Mansi
2
Joshi, Rakesh Mohan
2
Kim, Sanghoon
2
Park, Sangchul
2
Angell, Rob
1
Barra, Cristóbal
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Baumgarth, Carsten
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1
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Ko, Eunju
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
3
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Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
2
The role of
art
infusion
in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
3
Art
infusion
and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
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