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~person:"Thomas, Sujo"
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Search: subject_exact:"Cause-related marketing"
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Cause-Related Marketing
13
Cause-related marketing
13
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
9
Relationship marketing
9
Fundraising
6
India
6
Indien
6
Marketing management
5
Marketingmanagement
5
CRM participation intention
3
Brand image
2
CRM
2
CRM campaign
2
Cause involvement
2
Confidence
2
Intention to donate
2
Luxury goods
2
Luxusgüter
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Markenimage
2
Skepticism
2
Trust
2
Vertrauen
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cause scope
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cause-related marketing
2
Advertising
1
Advertising effects
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Attitude toward brand
1
Awareness
1
Bibliometrics
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Bibliometrie
1
Big five personality traits
1
Brand management
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CRM awareness
1
CRM initiatives
1
CRM knowledge
1
CRM luxurycampaigns
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CRM participation intentions
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Cause related Marketing
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Thomas, Sujo
Langen, Nina
7
Liu, Gordon
7
Bae, Mikyeung
6
Chang, Chun-Tuan
6
Hartmann, Monika
6
Kureshi, Sonal
6
Vrontis, Demetris
6
Wymer, Walter
6
Baghi, Ilaria
5
Christofi, Michael
5
Grebitus, Carola
5
Leonidou, Erasmia
5
Papasolomou, Ioanna
5
Vlachos, Pavlos A.
5
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Das, Neel
4
Deb, Madhurima
4
Galan-Ladero, M. Mercedes
4
Krishna, Aradhna
4
Lafferty, Barbara A.
4
Lee, Eun Mi
4
Mattila, Anna S.
4
Youn, Seounmi
4
Alves, Helena
3
Amawate, Vibhas
3
Arora, Neeraj
3
Beise-Zee, Rian
3
Chawla, Deepak
3
Cheng, Zhao-Hong
3
Coleman, Joshua T.
3
Edmondson, Diane R.
3
Ferreira, Mauricio
3
Fries, Anne
3
Galera Casquet, Clementina
3
Grigore, Georgiana Florentina
3
Gupta, Shruti
3
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3
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International review on public and non-profit marketing
3
Journal of nonprofit & public sector marketing
3
International journal of Indian culture and business management
1
International journal of business competition and growth : IJBCG
1
International journal of emerging markets
1
Journal of marketing communications
1
Journal of retailing and consumer services
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Society and business review
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South Asian journal of management : SAJM
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ECONIS (ZBW)
14
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1
Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
4
Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo
;
Patel, Ritesh
;
Bhatt, Viral
- In:
Society and business review
18
(
2023
)
3
,
pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
Saved in:
5
Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
6
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
7
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
8
Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo
;
Jadeja, Ashwin
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581929
Saved in:
9
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
10
Cause-related marketing research : 19882016 : an academic review and classification
Thomas, Sujo
;
Kureshi, Sonal
;
Vatavwala, Sanket
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
5
,
pp. 488-516
Persistent link: https://www.econbiz.de/10012312842
Saved in:
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