//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Thota, Sweta Chaturvedi"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Abhijit Biswas"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Brand image
1
Internet marketing
1
Markenimage
1
Online-Marketing
1
Product management
1
Produktmanagement
1
Website
1
Werbung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Thota, Sweta Chaturvedi
Biswas, Abhijit
60
Dutta, Sujay
14
Guha, Abhijit
12
Grewal, Dhruv
9
Burman, Bidisha
7
Burton, Scot
7
Das, Neel
4
Licata, Jane W.
4
Pullig, Chris
4
Verma, Swati
4
Yagci, Mehmet I.
4
Abhijit Biswas
3
Banerjee, Somak
3
Jha, Subhash
3
Krishnan, Balaji C.
3
Song, Ji Hee
3
Alford, Bruce L.
2
Bhowmick, Sandeep
2
Biswas, Dipayan
2
Krishnan, Ram
2
Netemeyer, Richard G.
2
Nordfält, Jens
2
Roy, Subhadip
2
Thota, Sweta
2
William C. Black
2
Wilson, Elizabeth J.
2
Alvin C. Burns
1
Alvin Schupp
1
Arthur G. Bedeian
1
Barnard, Aletta Machell
1
Bhattacharyya, Ayan
1
Chatterjee, Subimal
1
Chaturvedi Thota, Sweta
1
Danny Weathers
1
Daughtridge, Christopher
1
Dean, Dwane Hal
1
Fraccastero, Katherine
1
Gary J. Greguras
1
Gauri, Dinesh Kumar
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
Saved in:
2
I want to buy the advertised product only! : an examination of the effects of additional product offers on consumer irritation in a cross-promotion context
Thota, Sweta Chaturvedi
;
Biswas, Abhijit
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10003833488
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->