Kam Sing Wong, Stanley; Tong, Canon - In: Journal of Business & Industrial Marketing 28 (2013) 7, pp. 589-601
results from SEM analysis reject the hypothesized direct effect of competitor orientation on NPS and the predicted mediating … effect of competitor orientation on the RMC‐NPS link, results from regression analysis, however, suggest otherwise. Practical … allocating resources among competing priorities. Divergent results on the effects of competitor orientation on NPS and the RMC …