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~person:"Topsümer, Füsun"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
~type_genre:"Ratgeber"
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Handbook of research on effective advertising strategies in the social media age
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ECONIS (ZBW)
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The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
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Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 52-63)
.
2015
Persistent link: https://www.econbiz.de/10011283774
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