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~person:"Torres, Ivonne M."
~subject:"Ethnic group"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
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Ethnic group
Advertising effects
16
Werbewirkung
16
Advertising
13
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13
Consumer behaviour
12
Konsumentenverhalten
12
Ethnische Gruppe
6
Beziehungsmarketing
4
Brand management
4
Internet marketing
4
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4
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4
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4
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multicultural advertising
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processing fluency
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African American consumers
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Aufsatz in Zeitschrift
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Torres, Ivonne M.
Eisend, Martin
4
Zúñiga, Miguel Ángel
4
Appiah, Osei
3
Cleveland, Mark
3
Grier, Sonya A.
3
Rößner, Anna
3
Bartikowski, Boris
2
Butt, Muhammad Mohsin
2
Fazli-Salehi, Reza
2
Johnson, Guillaume D.
2
Laroche, Michel
2
Lee, Richard
2
Madadi, Rozbeh
2
Papadopoulos, Nicolas G.
2
Alves, Carlos Alberto
1
Andras, Trina Larsen
1
Antioco, Michael
1
Aureliano-Silva, Leonardo
1
Balabanis, George
1
Barbuto, Cody
1
Bartsch, Fabian
1
Bates, Kenneth
1
Baxter, Susan
1
Becerra, Enrique P.
1
Bernardin, Lidwine
1
Branchik, Blaine J.
1
Briggs, Elten
1
Brumbaugh, Anne M.
1
Burton, Dawn
1
Carvalho, Sergio W.
1
Chang, Chingching
1
Chatzopoulou, Elena
1
Cheng, Anni
1
Cheong, Yunjae
1
Chitty, Bill
1
Cho, Chang-hoan
1
Coffey, Amy Jo
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Collins, Alice Ford
1
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Journal of consumer marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of international consumer marketing
1
Journal of marketing communications
1
The journal of consumer marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
6
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1
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural
advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
2
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services
advertising
evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
3
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
4
Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
Saved in:
5
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
6
Services' influence on minority portrayals in magazine
advertising
Briggs, Elten
;
Landry, Timothy D.
;
Torres, Ivonne M.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 209-218
Persistent link: https://www.econbiz.de/10003990926
Saved in:
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