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~person:"Torres, Ivonne M."
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
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Advertising effects
16
Werbewirkung
16
Advertising
13
Werbung
13
Consumer behaviour
12
Konsumentenverhalten
12
Ethnic group
6
Ethnische Gruppe
6
Beziehungsmarketing
4
Brand management
4
Internet marketing
4
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Online-Marketing
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multicultural advertising
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processing fluency
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African American consumers
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Aufsatz in Zeitschrift
Bibliography included
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Torres, Ivonne M.
Kaiser, Harry M.
15
Seldon, Barry J.
11
Cheong, Yunjae
10
Reid, Leonard N.
9
Tremblay, Victor J.
9
Choi, Yung Kyun
8
Huh, Jisu
8
Kim, Kihan
8
Moser, H. R.
8
Mueller, Barbara
8
Okazaki, Shintaro
8
De Gregorio, Federico
7
Nelson, Jon Paul
7
Taylor, Charles Raymond
7
Yoon, Sukki
7
An, Soontae
6
Bakir, Aysen
6
Burton, Scot
6
Czinkota, Michael R.
6
McQuarrie, Edward F.
6
Minor, Michael
6
Pentina, Iryna
6
Petty, Ross D.
6
Phillips, Barbara J.
6
Ronkainen, Ilkka A.
6
Sung, Yongjun
6
Andrews, J. Craig
5
Berndt, Ernst R.
5
Coffey, Amy Jo
5
DeLorme, Denise E.
5
Goldfarb, Avi
5
Goldsmith, Ronald E.
5
King, Karen Whitehill
5
Richards, Timothy J.
5
Silk, Alvin J.
5
Stafford, Marla Royne
5
Tremblay, Carol Horton
5
Tucker, Catherine
5
Yoon, Hye Jin
5
Zheng, Yuqing
5
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing theory and practice
1
The journal of services marketing
1
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ECONIS (ZBW)
4
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1
A bilingual's perspective on polysemous and single meaning slogan
Zúñiga, Miguel A.
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 482-495
Persistent link: https://www.econbiz.de/10011600631
Saved in:
2
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
3
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
Saved in:
4
Services' influence on minority portrayals in magazine
advertising
Briggs, Elten
;
Landry, Timothy D.
;
Torres, Ivonne M.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 209-218
Persistent link: https://www.econbiz.de/10003990926
Saved in:
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