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~person:"Torres, Ivonne M."
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
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Search: subject:"advertising"
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Werbung
Advertising effects
16
Werbewirkung
16
Advertising
13
Consumer behaviour
12
Konsumentenverhalten
12
Ethnic group
6
Ethnische Gruppe
6
Beziehungsmarketing
4
Brand management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Print advertising
4
Printwerbung
4
Relationship marketing
4
Social Web
4
Social web
4
USA
4
United States
4
Brand image
3
Markenimage
3
Black people
2
Creativity
2
Cross-cultural relations
2
Emotion
2
Interkulturelle Beziehungen
2
Kreativität
2
Schwarze Menschen
2
Social network
2
Soziales Netzwerk
2
multicultural advertising
2
processing fluency
2
Advertising regulation
1
African American consumers
1
Alcohol consumption
1
Alkoholkonsum
1
Arzneimittel
1
Attitude toward the brand
1
Ausgaben
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Aufsatz in Zeitschrift
Bibliography included
Glossary included
Article in journal
13
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English
13
Author
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Torres, Ivonne M.
Eisend, Martin
37
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
25
Septianto, Felix
22
Dahlén, Micael
21
Gierl, Heribert
21
Yoon, Sukki
20
Rosengren, Sara
19
Huh, Jisu
18
Stafford, Marla Royne
18
Yoon, Hye Jin
18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Moser, H. R.
13
Wu, Linwan
13
Chang, Chingching
12
Hudders, Liselot
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Rozendaal, Esther
11
Tremblay, Victor J.
11
Bellman, Steven
10
Cheong, Yunjae
10
Diehl, Sandra
10
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Journal of current issues and research in advertising : JCIRA
3
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
1
Psychology & marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
13
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1
The semiotics of emojis in
advertising
: an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
2
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural
advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
3
Multicultural
advertising
: impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
4
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
5
Social network
advertising
: the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
6
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
7
The impact of Hspanic-targeted
advertising
on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
Consumer attitudes toward social network
advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
Saved in:
9
Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
Saved in:
10
Antecedents and consequences of attitudes toward direct-to-consumer
advertising
of prescription drugs
Torres, Ivonne M.
;
Limbu, Yam B.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10008822600
Saved in:
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