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~person:"Tuan Nguyen Anh"
~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
~subject:"Service quality"
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Customer satisfaction
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Brand image
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Viet Nam
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brand equity
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Beziehungsmarketing
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brand loyalty
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dimensions of brand equity
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Tuan Nguyen Anh
Šerić, Maja
5
Gil Saura, Irene
4
Bang Nguyen Viet
3
Liu, Chih-Hsing
3
Anabila, Peter
2
Baumann, Chris
2
Bekmeier-Feuerhahn, Sigrid
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Berenguer Contrí, Gloria
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Butt, Muhammad Mohsin
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Chahal, Hardeep
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Dutta, Kamani
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Ekinci, Yuksel
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Johnson, Lester W.
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Le Dang Lang
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Markovic, Stefan
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Mirzaei, Abas
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Mishra, Prashant
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Mohd-Any, Amrul Asraf
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Molinillo, Sebastian
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Paul, Justin
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Pauwels-Delassus, Véronique
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Pitt, Leyland F.
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Sarkar, Soumya
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Schivinski, Bruno
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Silva, Rui Vinhas da
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Sreejesh, S.
2
St. Davčik, Nebojša
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Van Dat Tran
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Vera, Jorge
2
Wong, IpKin Anthony
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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The role of selected marketing mix elements in consumer based
brand
equity
creation : milk industry in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 72-88
Persistent link: https://www.econbiz.de/10012514018
Saved in:
2
Green marketing functions : the drivers of
brand
equity
creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
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