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~person:"Tuan Nguyen Anh"
~subject:"Dienstleistungsqualität"
~subject:"Firm performance"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Dienstleistungsqualität
Firm performance
Marketing management
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Marketingmanagement
2
Viet Nam
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Vietnam
2
brand equity
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Beziehungsmarketing
1
Consumer behaviour
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Green marketing
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Konsumentenverhalten
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Marketing mix
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Relationship marketing
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brand loyalty
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dimensions of brand equity
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green marketing
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green marketing functions
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green promotion
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milk industry
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Tuan Nguyen Anh
Rahman, Mahabubur
4
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3
Bang Nguyen Viet
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
2
The role of selected marketing mix elements in consumer based brand equity creation : milk industry in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 72-88
Persistent link: https://www.econbiz.de/10012514018
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