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~person:"Tuten, Tracy L."
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Internet marketing
Virales Marketing
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9
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9
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8
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4
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3
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3
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Tuten, Tracy L.
Dwivedi, Yogesh Kumar
20
Law, Chun Hung Roberts
19
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
15
Ozuem, Wilson
15
Harrigan, Paul
14
Rita, Paulo
14
Stephen, Andrew T.
14
Hajli, Nick
13
Hennig-Thurau, Thorsten
12
Hollebeek, Linda D.
12
Karjaluoto, Heikki
12
Schweidel, David A.
12
Bigné Alcañiz, J. Enrique
11
Sabatini, Fabio
11
Tan, Yong
11
Kim, Juran
10
Kreutzer, Ralf T.
10
MartÃnez-López, Francisco J.
10
Moe, Wendy W.
10
Rana, Nripendra P.
10
Scott, David Meerman
10
Seo, Yuri
10
Ye, Qiang
10
Adeola, Ogechi
9
Ahuja, Vandana
9
Choi, Yung Kyun
9
Haenlein, Michael
9
Hinson, Robert
9
Hong, Yili
9
Kumar, Vikas
9
Liang, Sai
9
Pitt, Leyland F.
9
Qiu, Liangfei
9
Ryan, Damian
9
Schivinski, Bruno
9
Skiera, Bernd
9
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9
Thaichon, Park
9
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Journal of marketing education : JME
1
Journal of marketing theory and practice
1
The behavioral enterprise
1
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ECONIS (ZBW)
9
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1
Social media marketing
Tuten, Tracy L.
-
2024
-
5th edition
Persistent link: https://www.econbiz.de/10014461324
Saved in:
2
The SAGE handbook of social media marketing
Hanlon, Annmarie
(
ed.
);
Tuten, Tracy L.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013357362
Saved in:
3
Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Tuten, Tracy L.
;
Mintu-Wimsatt, Alma
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011884464
Saved in:
4
Integrating metrics across the marketing curriculum : the digital and social media opportunity
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
Saved in:
5
Social media marketing
Tuten, Tracy L.
;
Solomon, Michael R.
-
2018
-
3rd edition
Persistent link: https://www.econbiz.de/10011776197
Saved in:
6
The strategic enterprise
Tuten, Tracy L.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008702374
Saved in:
7
Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L.
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685381
Saved in:
8
Social commerce : e-retailers and today's social consumers
Tuten, Tracy L.
-
2010
Persistent link: https://www.econbiz.de/10008759896
Saved in:
9
Social media marketing
Tuten, Tracy L.
;
Solomon, Michael R.
-
2013
Persistent link: https://www.econbiz.de/10009513689
Saved in:
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