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~person:"Ulaga, Wolfgang"
~subject:"Deutschland"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
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Deutschland
Lieferantenmanagement
Beziehungsmarketing
7
Relationship marketing
7
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Customer value
3
Kundenwert
3
Betriebliche Wertschöpfung
2
Marketing management
2
Marketingmanagement
2
Value creation
2
Außendienst
1
Benchmarking
1
Bundling strategy
1
COVID-19 pandemic
1
Coronavirus
1
Customer orientation
1
Customer satisfaction
1
E-commerce
1
Electronic Commerce
1
Epidemic
1
Epidemie
1
Field sales force
1
Inter-organizational relationships
1
Kundenzufriedenheit
1
Leistungsbündel
1
Marketing theory
1
Marketingtheorie
1
Multilevel modeling
1
Sales strategy
1
Salespeople
1
Selling
1
Service-Dominant Logic
1
Service-dominant logic
1
Strategic management
1
Strategisches Management
1
Strategy implementation
1
Theory of value
1
USA
1
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Article in journal
Übersichtsarbeit
Aufsatz in Zeitschrift
5
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English
5
Author
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Ulaga, Wolfgang
Svensson, Göran
22
Homburg, Christian
11
Naudé, Peter
10
Mostert, Pierre
9
Casidy, Riza
8
Herrmann, Andreas
8
Huber, Frank
8
La Rocca, Antonella
8
Friend, Scott B.
7
Gil Saura, Irene
7
Keränen, Joona
7
Mysen, Tore
7
Palmatier, Robert W.
7
Walsh, Gianfranco
7
Aykol, Bilge
6
Bruhn, Manfred
6
Henneberg, Stephan
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Scheer, Lisa K.
6
Snehota, Ivan
6
Wang, Yonggui
6
Eggert, Andreas
5
Evanschitzky, Heiner
5
Folse, Judith Anne Garretson
5
Gligor, David M.
5
Guo, Chiquan
5
Huang, Ying
5
Ivens, Björn Sven
5
Lacoste, Sylvie
5
Leonidou, Leonidas C.
5
Prior, Daniel D.
5
Roberts-Lombard, Mornay
5
Schwepker, Charles H. <Jr.>
5
Sharma, Piyush
5
Thaichon, Park
5
Wang, Yong Jian
5
Zhang, Chuang
5
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AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Inter-Organizational Relationships
1
Journal of service research
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
5
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1
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
2
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
3
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
4
The journey towards customer centricity and service growth in B2B : a commentary and research directions
Ulaga, Wolfgang
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 80-83
Persistent link: https://www.econbiz.de/10011919274
Saved in:
5
Benchmarking the impact of customer share in key-supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
;
Hollmann, Sabine
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 154-160
Persistent link: https://www.econbiz.de/10009524605
Saved in:
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