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~person:"Veloutsou, Cleopatra"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Social web
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
16
Markenimage
13
Beziehungsmarketing
12
Relationship marketing
12
Brand
9
Markenartikel
9
Social Web
9
Brand communities
5
Brand relationships
4
Consumer engagement
3
Internet marketing
3
Online-Marketing
3
Social media
3
Brand co-creation
2
Brand community participation
2
Brand engagement
2
Brand equity
2
Brand hate
2
Brand identity
2
Brand love
2
Community
2
Consumer-based brand equity
2
Consumers
2
Customer integration
2
Fuzzy set qualitative comparative analysis
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Gemeinschaft
2
Großbritannien
2
Kundenintegration
2
Luxury goods
2
Luxusgüter
2
Personality psychology
2
Persönlichkeitspsychologie
2
United Kingdom
2
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Undetermined
14
Free
2
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Article
20
Book / Working Paper
1
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Article in journal
Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
21
Collection of articles of several authors
1
Sammelwerk
1
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English
21
Author
All
Veloutsou, Cleopatra
Loureiro, Sandra Maria Correia
36
Phau, Ian
31
Han, Heesup
29
Diamantopoulos, Adamantios
27
Ko, Eunju
27
Hollebeek, Linda D.
25
Sarkar, Abhigyan
23
Bang, Nguyen
22
Filieri, Raffaele
22
Melewar, T. C.
22
Guzman, Francisco
20
Septianto, Felix
19
Dwivedi, Yogesh Kumar
18
Japutra, Arnold
18
Paul, Justin
18
Pelsmacker, Patrick de
18
Sarkar, Juhi Gahlot
17
Dens, Nathalie
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Khan, Imran
16
Romaniuk, Jenni
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Vrontis, Demetris
16
Flavián Blanco, Carlos
15
Park, Jungkun
15
Sreejesh, S.
15
Ahn, Jiseon
14
Foroudi, Pantea
14
Kunkel, Thilo
14
Rather, Raouf Ahmad
14
Seo, Yuri
14
Shukla, Paurav
14
Bagozzi, Richard P.
13
Bigné Alcañiz, J. Enrique
13
Das, Gopal
13
Gierl, Heribert
13
Hyun, Sunghyup Sean
13
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Journal of business research : JBR
9
The journal of product & brand management
4
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing theory
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
3
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
4
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
5
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
6
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
7
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
8
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
9
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
10
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
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